Wrapidity Acquired by Meltwater

Wrapidity, the company founded to commercialise web data extraction software from Oxford, has been acquired by media intelligence company, Meltwater.

Georg Gottlob, Professor at the Oxford University Department of Computer Science and Co-Founder of Wrapidity, said: “Instant access to products, places, people and news has changed our lives in the last decade. The same access, but at a much larger scale, is now changing business in ways we can’t even imagine yet. At Wrapidity, we have responded to this by developing a completely new AI-based technology for extracting massive amounts of relevant data from millions of websites.”

Tim Furche, Lecturer at the Oxford University Department of Computer Science and Co-Founder and Chief Technology Officer (CTO) of Wrapidity, added: “Meltwater already monitors and analyses millions of articles per day across several languages. Combining Meltwater’s industry leadership and global footprint with Wrapidity’s advances in AI technology, we will be able to surface more accurate, timely and insightful content for Meltwater’s customers. Jorn and his team were visionaries in developing the software, services and business models to make such external web data usable for internal decision-making. We truly believe that companies of the future will hinge on Outside Insight, and we’re extremely excited to pursue this together.”